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VSL ROAS Calculator

Plug in your numbers and see whether your video sales letter is actually making money - or just making views.

VSL ROAS Calculator interface showing return on ad spend metrics

How to use this calculator

Enter your monthly ad spend, the number of VSL views that traffic generates, your conversion rate (percentage of viewers who buy), and your average order value. The calculator gives you revenue, profit, and ROAS. No guessing, just math.

Quick example

You spend $2,000/month on Facebook ads driving to a VSL page. The page gets 5,000 views. 2.5% of viewers buy at an average of $197. That is 125 sales, $24,625 in revenue, $22,625 in profit, and a 12.3x ROAS. The VSL is printing money. Now imagine you could see exactly which 30-second segment of that VSL is responsible for the highest-converting viewers - that is what VSLStats shows you.

Interactive calculator coming in the next update. For now, use VSLStats revenue attribution to see your real ROAS per video automatically.

Get real ROAS tracking with VSLStats - free plan available

Frequently Asked Questions

Return on Ad Spend. If you spend $1,000 driving traffic to a page with a VSL and that VSL generates $4,000 in sales, your ROAS is 4.0x. This calculator helps you work out that number using your real inputs.

Depends on your margins. For digital products (courses, coaching), 3x or higher is solid because your cost of goods is near zero. For ecommerce with physical products, you might need 5x+ to stay profitable after fulfillment costs.

Yes. With revenue attribution enabled, VSLStats shows you ROAS per video, per traffic source, and per time period - all in the dashboard. This calculator is for quick estimates before you have tracking set up.