Privacy Policy

VSL Stats (“VSL Stats”, “we”, “our”, or “us”) provides a video player and analytics platform that helps marketing teams understand how viewers interact with their video sales letters and funnel pages. This Privacy Policy explains how we collect, use, share, and safeguard personal information when you visit our sites, use our applications, or interact with a video experience powered by VSL Stats (collectively, the “Services”).

By accessing or using the Services, you acknowledge that you have read this Privacy Policy and agree to the handling of information as described below. If you do not agree, please do not access or use the Services.

Information We Collect

We collect the following categories of information, depending on how you interact with us:

• Account & Billing Data: Name, email address, company, role, password, billing address, payment method details processed by our payment provider, and subscription preferences supplied when an account is created or managed.
• Customer Content: Videos, thumbnails, scripts, captions, lead capture forms, calls-to-action, tags, and any other content you upload or configure inside the dashboard.
• Viewer & Engagement Data: Playback events (plays, pauses, completions), view duration, device type, approximate geolocation derived from IP address, referral URLs, drop-off moments, opt-in form submissions, A/B test variants, and interaction heatmaps generated when viewers watch a VSL Stats player.
• Technical Data: Log files, browser type, language settings, operating system, screen resolution, time zone, session identifiers, and cookie or local storage IDs collected automatically to deliver the Services.
• Marketing & Communication Data: Email preferences, responses to campaigns, webinar registrations, waitlists, beta program participation, and feedback you share with our team or respond to in surveys.
• Support & Diagnostic Data: Records of support tickets, chat messages, and troubleshooting artifacts (for example, console logs or screen recordings you provide) to resolve issues.
• Third-Party Integrations: Data received from connected services such as CRMs, marketing automation tools, or advertising platforms when you authorize those integrations within VSL Stats.

How We Use Information

We process personal information to:

• Provide, operate, maintain, and improve the Services and core analytics features.
• Deliver dashboards, reports, alerts, and optimization guidance based on viewer activity.
• Process transactions, manage subscriptions, and send invoices or renewal notices.
• Authenticate users, secure accounts, investigate suspicious activity, and prevent fraud.
• Customize product experiences, including beta features, A/B testing recommendations, and funnel benchmarks.
• Offer onboarding assistance, product education, and customer support.
• Send administrative messages, product updates, marketing communications, and invitations you opt into.
• Comply with legal obligations, enforce agreements, and protect the rights of VSL Stats, our customers, or the public.
• Generate aggregated or anonymized analytics that no longer identify a specific individual.

Cookies & Similar Technologies

VSL Stats and our partners use cookies, local storage, web beacons, and similar technologies to remember preferences, keep sessions active, measure campaign performance, and analyze viewer engagement. You can adjust browser settings to refuse cookies or alert you when cookies are being sent. Disabling cookies may limit certain functionality, including analytics accuracy and persistence of opt-in settings.

We may also implement analytics tags and advertising pixels (for example, Google Analytics) to understand usage patterns and the effectiveness of our marketing. These providers may set their own cookies and collect information subject to their privacy policies.

Legal Bases for Processing

If you reside in the European Economic Area, United Kingdom, or Switzerland, our legal bases for processing personal information include: performing our contract with you, complying with legal obligations, pursuing legitimate interests (such as product improvement, security, and direct marketing), and obtaining consent where required.

How We Share Information

• Service Providers: Infrastructure, analytics, payment processing, customer support, and email delivery partners that help us operate the Services under contractual confidentiality and data protection obligations.
• Integrations You Authorize: When you connect VSL Stats to other platforms, we transmit the data necessary to fulfill the integration according to your configuration.
• Business Transfers: In connection with a merger, acquisition, financing, due diligence, or sale of all or a portion of our assets, provided the receiving party agrees to respect this Privacy Policy.
• Legal & Safety: To comply with legal requests, enforce our agreements, or protect the rights, property, or safety of VSL Stats, our users, or others.
• Aggregated Insights: We may share aggregated or de-identified insights that cannot reasonably be used to identify any individual or customer account.

Data Retention

We retain personal information for as long as your account is active or as needed to deliver the Services, comply with legal obligations, resolve disputes, and enforce agreements. Viewer analytics and session data can be managed through your account settings and deleted or truncated in accordance with your retention preferences. When retention is no longer required, we delete or anonymize the information.

Security

We implement administrative, technical, and physical safeguards designed to protect personal information, including encrypted transport, access controls, and continuous monitoring. No method of transmission or storage is completely secure, so we cannot guarantee absolute security. Please help keep your account secure by using strong passwords and enabling available authentication controls.

International Data Transfers

VSL Stats operates in the United States and may process information in other countries where our service providers are located. When personal information is transferred outside its country of origin, we rely on appropriate safeguards such as standard contractual clauses or equivalent legal mechanisms.

Your Rights & Choices

Depending on where you live, you may have the right to access, correct, update, delete, or export your personal information, object to or restrict certain processing, and withdraw consent. Account owners can access most information directly from the dashboard. To exercise additional rights, please contact us at support@vslstats.com.

If you receive marketing emails from us, you can unsubscribe at any time using the link in the message or by adjusting your communication preferences in the application.

Children’s Privacy

The Services are not directed to or intended for children under 16, and we do not knowingly collect personal information from children. If you believe a child has provided us with personal data, please contact us so we can take appropriate steps.

Changes to This Policy

We may update this Privacy Policy from time to time to reflect operational, legal, or regulatory changes. When we do, we will revise the “Last updated” date and, if the changes are material, provide additional notice or seek consent as required.

Contact Us

If you have questions about this Privacy Policy or our privacy practices, please contact us at support@vslstats.com or by mail at the address specified in your customer agreement or onboarding materials.