ABOUT VSL STATS

The control room for high-converting video funnels

VSL Stats is the end-to-end player, analytics engine, and optimization toolkit helping marketers understand exactly where viewers drop off, why they buy, and how to improve the next launch. We build product for teams who live and die by conversion rate and want data they can act on the same day.

3,400+ Funnels monitored

From scrappy info products to enterprise onboarding flows, teams rely on VSL Stats to understand what their viewers actually do after press play.

6M+ Tracked viewing sessions

Every play, pause, rewind, and opt-in is captured in real time so optimization decisions are backed by signal, not guesses.

47% Average time-to-insight drop

Customers tell us they reach “what’s broken” answers nearly twice as fast since switching from stitched-together analytics stacks.

Why we built VSL Stats

Funnels live and die on storytelling. Only problem? The analytics behind most video players were built for impressions, not persuasion. After optimizing hundreds of launches, our founding team kept duct taping heatmaps, spreadsheets, and manual tagging just to answer basic questions like “Where are we losing trust?” or “Which CTA timing wins?” We decided to build the product we wanted: a player that measures all the nuanced engagement events and automates the playbook for fixing them.

Today VSL Stats delivers that control room experience—combining CDN-fast playback, contextual drop-off moments, funnel benchmarks, and downstream automations (retargeting audiences, CRM updates, email nudges) without custom engineering work.

What we focus on

Actionable analytics across every second of the video—heatmaps, timeline compares, and audience splits.

Drop-off moment automation that routes viewers into retargeting, email, or sales workflows instantly.

Test-and-learn tooling so copywriters, media buyers, and operators can ship iterations without dev tickets.

Fast, branded playback experiences that keep visitors engaged and match the page aesthetic.

Integrations with the stack you already run—CRMs, ad platforms, scheduling, and customer data hubs.

Who we serve

Performance marketers: media buyers and CRO specialists who need to prove ROI on creative quickly.

Operators & offer owners: teams managing onboarding, upsells, and customer success flows who want clarity on viewer friction.

Agencies & consultants: partners shipping funnels for clients who expect detailed post-launch reporting with concrete fixes.

How we work

We ship fast and iterate in the open—changelog updates accompany feature flags so power users can jump in early.

We stay close to the funnel: product decisions start with real VSL recordings, audit notes, and the conversion levers operators obsess over.

We prioritize trust. Data is encrypted in transit and at rest, access is tiered by workspace role, and you can export, delete, or sync data on demand.

We believe support should feel like a partner. Customers get direct access to strategists who live and breathe offer diagnostics.

Ready to see your funnel like a control room?

Spin up an account, connect your first VSL, and watch as viewer drop-off snapshots, heatmaps, and automations populate in real time. If you want strategic feedback, we run weekly sessions with our optimization team—no sales script, just data-driven teardown.

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